Brand Identity

What is a Brand Identity?

Your brand identity should reflect you, your values, how you communicate who you are, and what you want people to feel when they interact with the brand. This starts with your brand name, encapsulating all parts of the business, including your mission, vision and values, visual themes and ideas, and brand collateral. A strong brand identity always helps to build customer loyalty by creating awareness and building trust.

The Harrison Approach

Harrison uses a unique name generation process, which we call our Naming Facets, to ensure that we create a distinctive and memorable identity for your brand that is a key differentiator from your competitors. The chosen name helps to build awareness and convey your brand’s narrative and story. 

We create brand identities that speak to your customer, informed by expert consumer research and insight. Harrison develops a brand narrative that is unique and memorable for your concept, with a tone of voice and intended personality that will resonate with your target guests.

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