Services: Brand Identity

Brand Identity


What is a Brand Identity?

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with it. It starts with your brand name and encapsulates all parts of the business, from your values to visual themes, packaging, your mission, and more.  Essentially, your brand identity is the personality of your business and a promise to your customers.

Why is Brand Identity Important?

A strong brand identity always helps to build customer loyalty by creating awareness and building trust.

The Harrison Approach

We develop brand identities that speak to your customer, informed by expert consumer research. We build a brand narrative that is unique to the concept, with a tone of voice and intended personality that will resonate with the target guest. We develop alternative brand identity concept routes, one of which is developed into a final visual identity which will include the following:

– Logo — including secondary messaging (if required)
– Colour palette
– Font design
– Supporting graphic elements: pattern and iconography (if needed)

Get in touch with us today at Harrison to see how we can bring your brand identity to life.