Harrison have been working with the founders of CHIK’N to rebrand as Chicken Shop. Our aim was to develop an original, memorable, playful, and fun environment for chicken lovers everywhere, where faster casual meets QSR.
Following a thorough strategic review, extensive research and insight work and a brand positioning and proposition stage we developed an all-new Chicken Shop brand and we completely redesigned the interiors with a new look brand which was urban, confident and funkier.
The new brand was underpinned by a brand clear essence that we called ‘playful independence’ which translated in a brand that was unconventional, liberated, free, helping others to be their best selves. We have created a strong confident, energetic visual style that was instantly recognizable and unique to ensure standout and WOW on the crowded high street.
We worked closely with the Chicken shop team to completely design the interiors to reflect the new brand new identity with a striped back aesthetic which balanced raw urban materials, relaxed style and quality with playful, fun branding. We love our recipe, we think you will too!