Stepping Away from the Cliché into a city of contrasts we welcome you to the GILD LOBBY BAR AND LOUNGE The strategy and our storytelling explored the ‘city of contrasts’ narrative by celebrating the traditional ‘city of 1000 trades’ and reveals how that passion for craft has been renewed by a new wave of designer/makers who represent the Midlands creative revival. Guests are welcomed to a space inspired by the story of this innovation. Craft runs through the unique drinks and light bites offer – from artisan coffee and juice to a carefully curated selection of craft beers, cocktails and wines. Free-from and healthy options are reflected in the natural, tactile materials of our interior. Well worth a visit.