Concept Design

The Concept Design stage creates the initial creative direction for new projects, it includes schematic design and architectural & interior concept storyboards that all help to set out the intended concept direction, personality and tone of voice.

Harrison selects images to help demonstrate and inspire the proposed brand and interior design direction. We also prepare concept design ideas and mood boards to help demonstrate and define the preliminary color palette and materials, and produce 3D rendered color perspectives to create a finished perspective.

From the mood boards, we develop imagery that demonstrate a real-life depiction of the intended materials and finishes, including flooring, ceiling plan, bar and counters, FF&E, lighting and unique features.

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