Velvet Taco, Richardson

Richardson, Texas USA

Customers can enjoy their globally inspired tacos while getting the edgy, gritty and industrial vibe of the former 1,900 sf gas station built in the early 80’s. Elements from the site were included in the design decisions incorporating the gas pump canopy and roll-up garage doors refitted with new glass roll-up doors allowing an inside/outside dining experience and party scene. The outdoor patio under the original gas canopy provides an inviting perch to watch the traffic while enjoying your food and feeling the unique character of the locale. Only thing missing are the pumps. The exterior murals and the infamous Marie Antoinette painting done by local artists have become an iconic element at every Velvet Taco.

Brand identity, Interior design, Architecture

Harrison has been an excellence resource for Velvet Taco. We brought in Harrison to help us grow after a thorough review of companies to re-energize and create a brand platform for visibility, and the opportunity to develop an agenda for design thinking and strategy in our restaurant buildings. Harrison has delivered a level of excellence and research that has been a great value, as well as positioning our organization as a leading restaurant in relevant strategic design. Harrison has exceled on projects that are focused defining the future of the innovation and design while building brand awareness through design and ultimately educating the consumer on Velvet Taco benefits. I highly recommend them to anyone serious about taking their growth to the next level.

Clay Dover, CEO Velvet Taco