Main Event Exterior Prototype Design

Main Event Entertainment is America’s fastest growing bowling-anchored entertainment brand.

Harrison developed a new concept for the exterior prototype design. We were asked to explore the use of warm materials to help provide an approachable entrance facade and patio area which serves as an extension to the dining areas. Harrison developed strong brand messaging with the integration of an abstract star which helps with visibility and brand association. Following the successful completion of the new prototype exterior design, Harrison site adapted the design to existing stores as part of an extensive remodel program.

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