Fogo de Chão Taps Consulting Firm Harrison to Redesign Restaurants
New Restaurant Concepts
18th October 2021Share
Dallas-based global design consulting firm Harrison has been enlisted by Fogo de Chão to apply its award-winning strategic branding, interior design and architectural expertise to several of the brand’s new restaurants across the country, including its upcoming Fort Lauderdale location.
As Fogo’s trusted design partner, Harrison will oversee the interior design and architecture for the restaurant, slated to open in 2022. Fogo first announced plans to open its fifth Florida location on the corner of Southeast Third Avenue and Las Olas Boulevard in Fort Lauderdale earlier this year.
“We are delighted to continue to support Fogo de Chão in designing their new high-profile Fort Lauderdale location,” says Harrison Chief Operating Officer Keith Anderson. “Fogo is a timeless, approachable restaurant that puts its Southern Brazilian culture at the center of the dining experience. With its unique heritage in mind, we’ve created a warm and approachable design which places the churrasco grill at the heart of the restaurant. The streetscape is transformed through the introduction of the featured caipirinha patio incorporating an outside bar for guests to enjoy crafted cocktails. We incorporated the brand’s personality by integrating woven patterns inspired by hand-crafted artisan techniques. These thoughtful details allow guests to touch with their eyes and convey a timeless essence that spans the past, present and future.”
The new restaurant will feature unique design aesthetics, including floor to ceiling windows, modern chandeliers and rich furnishing colors that pay homage to Fogo’s Brazilian roots. A covered outdoor patio will allow for al fresco dining, and private dining spaces can accommodate intimate gatherings as well as larger celebratory events. Additional highlights that aim to enhance the guest experience include a glass-encased wine room displaying many of South America’s finest varietals and a dry-aged meat cabinet for in-house aging.
“The Fogo brand is steeped in rich tradition and Brazilian heritage, which mirrors the international cultures of both Fort Lauderdale and Florida as a whole,” says Barry McGowan, CEO of Fogo de Chão. “Harrison understands our curated dining experience at Fogo and helps show our warm Southern Brazilian hospitality in every step of the guest’s journey, including the design.”