Harrison leading global architecture, interior design, and branding consultancy firm, has appointed Claire Siderfin as their UK Creative Director of Branding. Renowned for her creativity and experience in leading projects, Claire has over 20 years of experience working with brands to bring their visions to life through compelling branding strategies which enhance the customer journey.
Claire has been working with Harrison since the start of the year, heading up the UK branding side of the business, bringing a wealth of experience and expertise from senior branding roles across leading experiential and branding agencies, as well as established consumer brands. In her new role, she will work closely with the Harrison leadership team on high profile projects and creative direction for Harrison’s global branding initiatives. Her expertise lies in developing and evolving national and international brand identities and experiences across diverse sectors including Banking, Technology, Fashion, Sport, Food & Beverage, and Hospitality for blue-chip brands such as J P Morgan Chase, UBS, Ole & Steen, Dr Martens, and Marks & Spencer.
With a natural ability to see beyond the surface, Claire has honed her skills to understand market dynamics as well as tap into the emotional core of audiences to build guest loyalty. A seasoned strategic and creative thinker, Claire is renowned for her instinctive ability to craft compelling brands which resonate deeply with audiences. Her empathetic approach, centred on placing businesses and consumers at the heart of every design, will further strengthen and integrate brand thinking into Harrison’s comprehensive service offering.
“I am so excited to be part of such a wonderful established business, and I’m proud of what we’ve achieved so far working alongside such a talented group of creative colleagues,” said Claire Siderfin, UK Creative Director of Branding at Harrison. “I’m really looking forward to continue integrating my experience and enhancing Harrison’s ability to create memorable experiences born from authentic and meaningful storytelling. I am a huge advocate of client collaboration and seamless holistic design thinking, being the most natural and efficient way to deliver results that create an impact and business opportunities.”
Harrison’s unique approach to developing branding strategies involves deeply understanding their client’s business, consumer, brand proposition and unique points of difference. From this, the team craft a compelling narrative translating the story into an experiential guest journey.
By integrating Claire’s brand expertise into Harrison’s comprehensive branding service offering, together, the team will not only continue to develop brands which stand out, but also leave a lasting impression in the hearts and minds of their audience.
Claire Siderfin’s appointment reinforces Harrison’s commitment to elevating its branding capabilities and delivering exceptional creative solutions to clients worldwide. Claire’s strategic leadership and innovative mindset will be instrumental in driving Harrison’s continued growth and success.