The challenge: to create a destination that transcends the traditional hotel and conference centre functionality – by fusing commercial opportunity with creative interior design and emotional storytelling. Our goal was not just to redesign a space, but to reframe the guest experience.

Drawing from the university’s twin legacies of engineering precision and fine art heritage, we approached the project as both scholars and creatives—blending form and feeling to reveal a masterclass in thoughtful brand strategy and brand design.

The result is a collection of five distinct yet harmonious spaces, each one crafted with purpose and layered storytelling. At the heart is Fifty the Street, a bespoke architecturally-built restaurant, conceived by our in-house team—where curated materials, textures, and tones invite connection and a place to truly relax. In the new bar, circular motifs echo the elegant mechanics of engines and the fluidity of innovation, honouring Loughborough’s industrial past in design and technology.

The Reception has been reimagined as a seamless, intuitive welcome. Self-check-in technology is wrapped in warmth and underpinned by an environment that feels both intelligent and human. Throughout, refreshed signage and wayfinding do more than direct; they quietly guide, empowering guests with clarity and confidence.

Every design detail at Burleigh Court is intentional, turning each space into a conversation. The result is a living narrative—one that invites guests not only to rest, but to engage with a deeper current of progress. This is no ordinary stay. It’s a quiet transformation—where exceptional customer experience is now truly second nature.

Our journey with Highlands Coffee started with a brief to develop the brand’s next-generation “5G” concept, a forward-thinking evolution of their store design and guest experience. But what began as a single project soon grew into something more lasting and collaborative.

As we filled gaps in design capability, we also built trust. By 2023, Harrison’s APAC team had become fully embedded within the VTI Group’s senior leadership, acting as Design Directors across the region. This closer partnership allowed us to work hand-in-hand with Marketing, Development, and Executive teams, shaping not just stores, but strategy.

Our role evolved from delivering individual design solutions to driving long-term brand growth. With more time to test, learn, and refine, we’ve been able to push the brand forward aligning creative, commercial, and operational goals into one cohesive direction.

Alongside this, we’ve launched a mentorship program to upskill the in-house design team ensuring Highlands Coffee can carry the vision forward independently, with confidence and clarity. Because strong design shouldn’t just deliver results, it should leave a legacy.

Set within the World Trade Center Oculus complex, this high-profile restaurant architecture project demanded both bold vision and precise execution. Our Dallas office served as Architect of Record and interior designer, overseeing the transformation of an open-volume shell into a refined yet inviting full-service dining experience.

The space planning required clever zoning and rigorous coordination with Port Authority and local officials. The team delivered a seamless restaurant design that respects the transparency of the space while introducing layered intimacy, inviting guests into a story that unfolds from street level to mezzanine.

At the heart of the design is Fogo’s iconic Market Table, spotlighted as a visual anchor to reinforce the brand’s experiential dining roots. Above, sculptural lighting draws the eye upward, while sweeping views of the surrounding WTC campus connect guests to the city’s rhythm below.

Natural materials, custom wine walls, and signature art moments ground the interior design in Brazilian heritage, while premium finishes and thoughtful acoustics elevate the urban dining experience. Designed to accommodate over 250 guests, the space includes a dynamic bar design, private dining, and lounge areas all optimized for flexibility and flow.

Whether serving tourists or local professionals, this restaurant design invites people to linger, connect, and experience the soul of Southern Brazilian hospitality brought to life through brand storytelling, structure, and the spirit of place.

Inspired by Black Tap’s Soho-to-Soho journey, the interiors fuse NYC street culture with London’s architectural elegance, exemplifying how thoughtful project management and a creative interior design vision can seamlessly blend heritage and innovation

On the ground floor, a monochrome palette sets the tone; geometric black-and-white tiles flow cross a sculptural bar. It’s a confident statement — modern, yet respectful of place.

Descend to the basement and the tone shifts: vibrant, playful and immersive. A giant boombox installation, LED-lit corridors, fire escape-inspired seating, and graffiti murals by NYC street artist Bradley Theodore capture the city’s urban spirit.

Every element — from bespoke furnishings to an angelic statue with a neon aux cord — is designed to surprise, delight, and tell a story through spatial design. The Harrison team expertly balanced preservation with provocation, where Black Tap’s creative energy meets London’s timeless character.

“By illuminating these elements and layering artwork over them, we were able to create a striking contrasting feature that respects the building’s heritage while delivering Black Tap’s signature bold aesthetic,” explains Sarah.

This transformation of Black Tap London is more than a fit-out — it’s a masterclass in experiential interior design, a physical manifestation of brand identity, and a bold expression of project management brought to life, cross-continent.

Reimagining the successful food hall kiosk, we developed a scalable model steeped in cheeky references, from Pink Floyd lyrics to the imagined persona of the butcher’s daughter. The result? A distinctive mix of restaurant environmental graphics and hospitality design that doesn’t take itself too seriously but still delivers seriously good design.

Quirky, retro, and rooted in American nostalgia, the exterior architecture retains its signature three peaks and familiar footprint while layering in surprising details that make every visit a little more memorable. From architectural moments to irreverent touchpoints, Son of a Butcher proves that attitude and approachability can coexist in one cohesive, crave-worthy concept.

Inspired by Adelaide’s native flora and relaxed rhythm, it offers an all-day welcome to both locals and travellers alike.

From the beginning, we saw Hana as more than a hotel café. It was an opportunity to create a neighbourhood hub. A space shaped by the surrounding landscape wrapped in warmth, and the energy of a city that’s coming into its own. Working in step with Motto’s values, we developed a brand identity that speaks to both community and character. The menu Strategy was developed to flex from causal small plates to lager lunch bites.

Bold floral motifs and a layered, natural palette give the café an easy elegance, while bespoke lighting and soft textures reflect the gentle beauty of native plants. The result is a space that feels alive rooted in the present, open to what’s next, and unmistakably Adelaide.

Designed by Harrison as both interior designer and architect of record, the 18,775-square-foot space transforms a once-vacant historic building into a dynamic showcase of restaurant design and interior architecture. From light-filled dining spaces to park-facing patios, every detail was crafted to create movement, mood, and magic. A spatial story designed for the way people want to gather in today’s fast-paced world.

Inside, the interiors mix whitewashed woods, rope textures, and exposed brick to seamlessly marry coastal ease with urban edge. The beautifully detailed 1915 façade offers a grounded counterpoint to the airy experience within, a tribute to the building’s layered past and a symbol of renewal in the heart of the city.

Each level brings a distinct rhythm: rooftop relaxation, bar-forward energy, and a private members club below. A bar on every floor ensures social fluidity, while a modular outdoor deck, designed in coordination with city regulations, extends the brand’s hallmark atmosphere into the surrounding Pegasus Plaza.

Our solutions spanned creativity and complexity. With structural inconsistencies and undocumented renovations throughout the shell, the design required fast thinking, adaptive strategy, and seamless integration of old and new. The result is a hospitality environment that honors heritage, amplifies brand, and invites guests to stay awhile.

This is more than a restaurant. It’s a reawakening. A coastal state of mind built in the heart of the city.

With multiple stakeholders and a fluid offer, we stepped in as guides and visionaries—workshopping and managing the process, uniting teams, aligning ambition, and shaping a singular brand vision. Our process combined creative imagination with commercial rigour. Every decision was intentional. Every element, considered. Because shaping great design isn’t just about making things look good—it’s about making them work hard, move people, and stand the test of time.

With brand and offer defined, we brought our creative ambition to life. Every zone was planned with performance and purpose. The designs weren’t just functional—they were transformative. Our team challenged convention at every stage, delivering beyond expected norms to craft a hospitality experience that felt seamless and extraordinary.

We named the brand Peregrine, inspired by the world’s fastest bird—an enduring symbol of power, elegance and mystique. The brand narrative of the peregrine guided every design detail, from soaring spatial gestures to intricate material layers. We embedded the brand’s spirit into every moment, turning architecture, wayfinding and ambience into storytelling in motion.

From internal pathways to external identity, every element of Peregrine speaks in one voice. Our design decisions carry purpose: uniforms echo movement, signage reflects nesting and feather forms, and materials change with light—mirroring the bird’s grace in flight. Sometimes bold, sometimes subtle, always intentional.

The brand became the space. The space became the experience. And the guest, always at the centre, feels the magic in every interaction—whether pausing for reflection, sharing a meal, or celebrating on the rooftop, high above the city.

From ground-floor café to skyline dining, Peregrine is designed to surprise, inspire, and perform—at every level. For us, it’s a masterclass in hospitality strategy: weaving narrative into place, and place into memory. A timeless experience, grounded in purpose and elevated by imagination.

That balance is delicate. Business guests expect clarity, calm, and efficiency. Families crave energy, ease, and a sense of welcome. The challenge is knowing where those expectations diverge — and where they can cleverly overlap.

At Harrison, we approached the design through three interconnected lenses: environment, offer, and service. These elements don’t work in isolation — they have to build off each other, seamlessly.

The result is a space that feels both composed and expressive. Clean architectural lines and strategic zoning provide clarity for solo travellers, while vibrant materials, curated moments of play, and a flexible menu keep things joyful for families. Behind it all is a tight operational spine — a hospitality platform built to deliver quickly, consistently, and with care.

Wondertree doesn’t compromise — it connects. And in a transient space like an airport, that’s what makes the difference.

Following a complete rebrand and space redefinition, the entire guest experience is now underpinned by a distinctive brand essence of ‘fables and tales’ – this has formed the foundation for all the creative decisions made for the hotel’s interiors and brand touchpoints. The links with storytelling and fiction has lent the new environment with a sense of escapism. The hotel has established a new foundation of authenticity and substance that gives it a clear unique selling point and a newfound international appeal .