Harrods, is a quintessentially English brand and The Tea Rooms are a brand within a brand having strong recognition in its own right, perfect to launch independently in key global locations.
For all the tradition of the original, Harrods recognised there would be a need to very subtly evolve the brand to attract a new audience.
Launching an iconic brand in new environments has risks. Originals that become institutions are hard to better. The sensitivity required in the design process, to replicate all the values and style associated with this timeless Harrods brand, yet give The Tea Room at Hamad a sense of place in its own right, an oasis of calm understated sophistication to relax and indulge.
