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SushiDog
UK
SushiDog

Where fresh thinking meets fast dining

ClientSushiDog
Studio team Birmingham, UK
Size10 seats
At SushiDog, we set out to transform a compact footprint into a bold stage for a new kind of quick-service experience—one that speaks directly to the energy of a new generation of consumer.

Our design harnesses the spirit across the full brief - not just in the food made fresh before your eyes, but in the space itself.

Bold and vibrant storytelling and identity creates an iconic brand for a Gen Z audience.

Designing for Transformation

From the start, the founders’ youthful optimism and creativity gave us our creative spark. Their mission: to make sushi rolls fun, fresh, fast, and fully personalised.

Our role was to translate that ethos into the physical space—leading the interior design with brand-led storytelling; energy, honesty and innovation taking centre stage.

A Story of Freshness and Flow

The architectural design of the space encourages movement and visual engagement. At the rear, the open prep counter becomes a dynamic stage—a theatrical expression of freshness where ingredients are proudly displayed and sushi is made before your eyes.

Natural timber tones, vibrant greenery, and soft curves evoke a calmness, balancing the buzz of urban life. The penny-tiled front counter, seen from afar, playfully mimics grains of rice—a subtle yet clever nod to SushiDog’s culinary roots.

Designing for a New Generation

The brand’s journey—raw, real, and inspiring—unfolds on a feature gallery wall, connecting emotionally with guests and rooting the space in its founders’ story.

In an age where Gen Z seeks authenticity, local personalised identity, and visual storytelling, SushiDog delivers a space as shareable as it is satisfying.

Key Features

The open prep counter becomes a dynamic stage within the interior design.
Rooting the space in its founders’ authentic brand story.
Natural fascia tones balance with the buzz of real life.
Details inspired by the raw and real brand.

Let’s create something unforgettable

Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands. 

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