Skip to content
Peregrine, London
UK
Peregrine, London

Where imagination takes flight — elevating hospitality in the heart of London

ClientPeregrine
Studio team Birmingham, UK
Size300 seats
When our client invited us to define a bold new hospitality concept in central London, we saw the opportunity to go beyond functionality. This was about crafting a transformative brand and spatial experience—one that would speak to the heart as much as the head. Harrison’s UK team brought strategic clarity, creative ambition, and deep hospitality expertise to deliver something far greater than the sum of its parts.
Building the brand proposition; seamlessly integrating branding and interior design; establishing a new classic.
A brand house – each identity forming part of a rich and layered story.
Each logo coming to life with dimension and craft, telling the story of the life of the powerful falcon.
Enter a space of wonder where experiences exceed expectations and guests become lifelong brand avdocates.
Interior details showcase the swooping motion of the bird in flight.
nset into surfaces, glowing or layered into architectural features; setting the tone for the Peregrine’s journey.
Peregrine strategy.
Peregrine subbrands.
Peregrine internal signage.
Peregrine interior design.
Peregrine interior design.
Peregrine external signage.
A new destination takes shape
Built to inspire, designed to evolve

Glowing with refinement immersing you in time and space.

Clarity from complexity

With multiple stakeholders and a fluid offer, we stepped in as guides and visionaries—workshopping and managing the process, uniting teams, aligning ambition, and shaping a singular brand vision. Our process combined creative imagination with commercial rigour. Every decision was intentional. Every element, considered. Because shaping great design isn’t just about making things look good—it’s about making them work hard, move people, and stand the test of time.

Strategy meets storytelling

With brand and offer defined, we brought our creative ambition to life. Every zone was planned with performance and purpose. The designs weren’t just functional—they were transformative. Our team challenged convention at every stage, delivering beyond expected norms to craft a hospitality experience that felt seamless and extraordinary.

Moments that bring guests up close to the magic and finer details of the Peregrine’s feathers.
Every brand application feels considered, full of tactility and storytelling.
Every brand touchpoint crafted to represent the Peregrine and the energy and ambience of the destination.
Encompassing the spirit and soul of the Peregine in motion.
Peregrine restaurant menus.
Peregrine applications.
Peregrine restaurant menus.
Peregrine interior design.
Peregrine takes flight

We named the brand Peregrine, inspired by the world’s fastest bird—an enduring symbol of power, elegance and mystique. The brand narrative of the peregrine guided every design detail, from soaring spatial gestures to intricate material layers. We embedded the brand’s spirit into every moment, turning architecture, wayfinding and ambience into storytelling in motion.

A living, breathing brand

From internal pathways to external identity, every element of Peregrine speaks in one voice. Our design decisions carry purpose: uniforms echo movement, signage reflects nesting and feather forms, and materials change with light—mirroring the bird’s grace in flight. Sometimes bold, sometimes subtle, always intentional.

The brand became the space. The space became the experience. And the guest, always at the centre, feels the magic in every interaction—whether pausing for reflection, sharing a meal, or celebrating on the rooftop, high above the city.

Shaping a new classic

From ground-floor café to skyline dining, Peregrine is designed to surprise, inspire, and perform—at every level. For us, it’s a masterclass in hospitality strategy: weaving narrative into place, and place into memory. A timeless experience, grounded in purpose and elevated by imagination.

With a project of this scale and so many stakeholders, we naturally embraced our role as creators, advisors, and designers. From the refined identity to the imaginative, detail-rich spaces, we’re incredibly proud of what we achieved with Peregrine. It’s a standout example of how Harrison blends strategic thinking with bold, empathetic hospitality design. The result is a layered, theatrical experience driven by passion, creativity, and purpose.

Claire Siderfin Creative Director of Branding at Harrison
Peregrine interior design.

Iconic, timeless and memorable interior design at every turn.

Peregrine interior design.
Peregrine interior design.
Peregrine interior design.
Peregrine interior design.
Peregrine interior design.
Peregrine interior design.
Peregrine interior design.

Let’s create something unforgettable

Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands. 

Close

Questions, Projects, Ideas? Let’s Talk.