With multiple stakeholders and a fluid offer, we stepped in as guides and visionaries—workshopping and managing the process, uniting teams, aligning ambition, and shaping a singular brand vision. Our process combined creative imagination with commercial rigour. Every decision was intentional. Every element, considered. Because shaping great design isn’t just about making things look good—it’s about making them work hard, move people, and stand the test of time.

With brand and offer defined, we brought our creative ambition to life. Every zone was planned with performance and purpose. The designs weren’t just functional—they were transformative. Our team challenged convention at every stage, delivering beyond expected norms to craft a hospitality experience that felt seamless and extraordinary.

We named the brand Peregrine, inspired by the world’s fastest bird—an enduring symbol of power, elegance and mystique. The brand narrative of the peregrine guided every design detail, from soaring spatial gestures to intricate material layers. We embedded the brand’s spirit into every moment, turning architecture, wayfinding and ambience into storytelling in motion.

From internal pathways to external identity, every element of Peregrine speaks in one voice. Our design decisions carry purpose: uniforms echo movement, signage reflects nesting and feather forms, and materials change with light—mirroring the bird’s grace in flight. Sometimes bold, sometimes subtle, always intentional.

The brand became the space. The space became the experience. And the guest, always at the centre, feels the magic in every interaction—whether pausing for reflection, sharing a meal, or celebrating on the rooftop, high above the city.

From ground-floor café to skyline dining, Peregrine is designed to surprise, inspire, and perform—at every level. For us, it’s a masterclass in hospitality strategy: weaving narrative into place, and place into memory. A timeless experience, grounded in purpose and elevated by imagination.