A bold slice of brand identity with New York soul and Texas charm
When branded merchandise looks this good, your guests become the street team, amplifying brand recognition with every wear.
This all-day concept channels the energy of a fast-casual hotspot through playful branding, expressive interior graphics, and a customer journey that balances familiarity with surprise.
Working closely with the client, we led the brand strategy and brand design, from concept to implementation, in a way that feels both retro and fresh. Ozzi, the brand’s illustrated lion mascot, guides guests through layered storytelling moments inspired by family recipes, playful packaging design, and bold graphic cut-outs. Every guest touchpoint, from packaging to wall art, reinforces a visual identity that’s rich in character and easy to love.
The result? A thin and foldable pizza slice meets a thick and memorable guest experience, complete with custom signage, flexible dine-in and takeout solutions, and a graphic system designed for scalability across future locations. Whether you’re in for a quick bite or a long night, Ozzi’s promises great pizza and Italian favorites, served with personality.
This was such a fun brand to bring to life. It challenged our team to take something as iconic as New York-style pizza by the slice and reimagine it with Texas roots. With a rich family legacy of generational restaurateurs behind it, we had strong storytellers from the start. We just had to make sure their voice came through in a way that felt both fun and thoughtfully balanced.”
Custom graphics tell of the brand personality in fun and unexpected ways.
From cheeky copy to craveable collateral, Ozzi’s bold brand design shines in every touchpoint.
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