A Golden Take on the Fogo Flame

ClientFogo de Chão

Studio team Dallas, US

Services Branding

Created as an exclusive promotional giveaway for just five winners, the 2026 Golden Coaster transforms the unmistakable symbols of Fogo de Chão into a limited-edition keepsake. Developed by the Dallas studio’s in-house branding and graphic design team, the piece brings together custom product design, packaging design and brand storytelling to create a physical expression of the Fogo experience. From the coaster itself to its presentation box and congratulatory insert, every element was designed as part of a cohesive branded experience, rooted in Fogo’s heritage and its signature connection to fire.

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From early sketches to material exploration, brand design translates Fogo de Chão’s story of fire and churrasco into a distinctive collectible.

Crafted in the Details

The double-sided coaster uses custom graphic design to bring together two icons central to the Fogo story. Crossed gaucho knives celebrate the craft and tradition of churrasco, while the Fogo flame represents the fire at the heart of the brand. A translucent, fire-like stone is inset into both sides, adding a jewel-like focal point and bringing warmth and color to the metallic finish.

Contrasting polished and matte textures create depth across the surface, allowing the radiating details, sculpted imagery and flame motif to shift with the light. Together, these details turn a piece of promotional design into something intended to be kept and displayed.

Designed to Be an Experience

The custom packaging design was considered with the same attention to detail as the coaster itself. A soft-touch black presentation box creates a dramatic backdrop, finished with gold foil debossing for an understated sense of occasion.

Inside, a bespoke print design completes the reveal. Gold foil sweeps across one side of the insert in a pattern inspired by dancing flames, while the reverse congratulates each recipient on receiving their 2026 Golden Coaster. The result is an unboxing experience that builds anticipation while reinforcing the exclusivity of one of only five pieces awarded.

More Than a Giveaway

The Golden Coaster demonstrates how restaurant branding can extend far beyond a logo or physical space. By translating Fogo’s story into material, texture, symbolism and presentation, Harrison turned a promotional moment into a memorable brand experience.

It is a small object with a much bigger purpose: creating connection, reinforcing identity and giving guests something tangible to associate with the Fogo de Chão brand.

Key Features

Material and finish exploration brings precision to the custom product design, balancing color, texture and craft in every detail.

A polished flame rises against a matte sunburst, using contrasting finishes to bring depth and dimension to the brand storytelling.

Crossed gaucho knives honor Fogo de Chão’s churrasco tradition, translating its heritage into a distinctive piece of restaurant branding

Soft-touch black packaging and gold foil detailing elevate the reveal, extending Fogo de Chão’s identity through luxury packaging design.

The Golden Coaster and presentation box share a unified visual language, creating a cohesive branded packaging experience from first impression to reveal.