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Claire Siderfin
Claire Siderfin
Creative Director of Branding – UK

With three decades of experience designing, building and evolving brands across many sectors including hospitality, fashion, banking, technology, F&B, sport, and well-being, Claire joined Harrison in 2024 to further strengthen our expertise in world-class brand-building.

Claire’s passion for strategic brand development means she can guide clients through an exciting and engaging process to ultimately strengthen their brand, bring it to life creatively, and make sure designs are born from ambition, research and insights. Claire’s desire is that people are put at the heart of every conjured atmosphere, connection or moment of wonder, creating brands that are not just built to welcome, but to awaken.

Empathy and intuition are embedded into Claire’s approach to design; being a big advocate for listening carefully and caring deeply, leading to close collaboration and lasting partnerships with clients.

Claire strives to seamlessly integrate brand thinking and graphic design into environments and experiences, where guests and customers engage with a brand’s story and world, where their souls are lifted and their journey laid before them with clarity, meaning and purpose.

There is nothing more difficult for a truly creative painter than to paint a rose, because before he can do so he has first to forget all the roses that were ever painted.

Henri Matisse

Let’s create something unforgettable

Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands. 

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