Coastal charm meets Downtown Dallas

ClientParker Hospitality

Studio team Dallas, US

Services Architecture Interior Design

Size474 seats; 18,775 SF

Set in the heart of Dallas’ Historic Downtown District, The Hampton Social brings its signature coastal spirit as a new destination within the city – a four-story flagship that blends hospitality design, rooftop dining, and lounging brunch culture into one layered experience.

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A once utilitarian stairwell becomes a signature moment of interior architecture, where greenery, sculptural lighting, and coastal hues express the brand identity across every level of the layered guest journey.

Historic ornamentation meets modern form as a 1915 façade sits comfortably alongside the contemporary spiral stairs in a brilliant balance of layered, hospitality architecture.

Designed by Harrison as both interior designer and architect of record, the 18,775-square-foot space transforms a once-vacant historic building into a dynamic showcase of restaurant design and interior architecture. From light-filled dining spaces to park-facing patios, every detail was crafted to create movement, mood, and magic. A spatial story designed for the way people want to gather in today’s fast-paced world.

Inside, the interiors mix whitewashed woods, rope textures, and exposed brick to seamlessly marry coastal ease with urban edge. The beautifully detailed 1915 façade offers a grounded counterpoint to the airy experience within, a tribute to the building’s layered past and a symbol of renewal in the heart of the city.

Designed as both destination and story element, the modular patio extends the brand storytelling outdoors as an advanced design concept crafted for flexibility, flow, and a golden-hour state of mind.

Each level brings a distinct rhythm: rooftop relaxation, bar-forward energy, and a private members club below. A bar on every floor ensures social fluidity, while a modular outdoor deck, designed in coordination with city regulations, extends the brand’s hallmark atmosphere into the surrounding Pegasus Plaza.

Our solutions spanned creativity and complexity. With structural inconsistencies and undocumented renovations throughout the shell, the design required fast thinking, adaptive strategy, and seamless integration of old and new. The result is a hospitality environment that honors heritage, amplifies brand, and invites guests to stay awhile.

This is more than a restaurant. It’s a reawakening. A coastal state of mind built in the heart of the city.

Hampton Social has always been rooted in a thoughtfully curated, welcoming atmosphere. With this location, our team had the opportunity to build on that strong foundation, preserving the brand’s signature beachfront-inspired aesthetic while refining the design with a mix of coastal and elevated materials, rich textures, zoned social seating, and carefully considered lighting, providing an approachable experience while maintaining the breezy, celebratory Hampton Social vibe.”

Keith Anderson CEO at Harrison

Key Features

From woven lights to the gestural lighthouse, every detail reflects branding and storytelling designed to transport guests to the coast.

Coastal accents and curated books style The Blue Room’s built-in shelves, adding a personal touch to the restaurant interiors and reinforcing the brand narrative.

A layered approach to restaurant design where woven lights, patterned tile, and exposed beams infuse hospitality and brand storytelling through coastal warmth and modern ease.

Hand-painted oars and simple coastal textures bring branding and storytelling to life throughout the guest journey.

Framed by city views and softened by natural textures, this front dining space balances the energy of downtown with the ease of layered coastal-inspired interior.

Set against historic details, the bold blue signage anchors the brand identity, honoring the past while signaling a fresh coastal presence in the city.

Coastal textures, woven details, and striped blues bring the rooftop bar to life as an elevated expression of the brand and a natural extension of the project’s thoughtful restaurant design.

The rooftop bar layers open-air dining with relaxed coastal details, creating a breezy guest experience that connects brand story with thoughtful restaurant design.

Three levels of dining spill into Pegasus Plaza, where the building’s adaptive reuse architecture and interior design strategy turn a historic structure into a modern-day gathering place for a relaxed and breezy guest experience.