Where NYC energy meets London heritage

ClientBlack Tap Craft Burgers & Beer

Studio team Birmingham, UK

Services Branding Interior Design

Size110 seats

Harrison’s design for Black Tap’s London flagship transforms a landmark Grade II listed building in Piccadilly into a bold, two-level dining experience infused with unmistakable New York energy. The result is a confident expression of brand, place, and culture where heritage meets contemporary attitude.

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A striking angel statue positioned beyond the boombox corridor serves as a nod to the building’s heritage.

Soho to Soho – A Flagship Fusion of Heritage and Attitude

Inspired by Black Tap’s journey from Soho, New York to Soho, London, the interiors fuse NYC street culture with the elegance of a historic landmark London setting. It is a carefully orchestrated balance of preservation and provocation, demonstrating how thoughtful project management and creative interior design can translate a global brand with precision and intent.

Honouring History Through Dramatic Design

At ground level, a disciplined monochrome palette establishes a strong first impression. Geometric black-and-white tiles flow across the space and wrap a sculptural central bar, creating a graphic statement that feels modern and dynamic while remaining respectful of the building’s architectural integrity.

The Bold Journey Below Ground

Descending to the basement, the atmosphere changes. The space becomes more immersive, playful, and expressive. A large-scale boombox installation anchors the room, while LED-lit corridors, fire-escape-inspired seating, and graffiti murals by New York street artist Bradley Theodore inject movement and character. The design captures the raw, creative spirit of the city it’s unapologetic, layered, and full of life.

Every element, from bespoke furniture to unexpected sculptural moments including a classical statue reimagined with a neon aux cord has been designed to surprise, delight, and tell a story through space. Carefully considered lighting and layered artwork heighten contrast throughout, allowing bold interventions to sit confidently within the historic fabric of the building.

A Confident Translation of Brand and Place

A steel frame structure for the back bar that arches around the building’s architectural features, to carefully preserve and celebrate them.

“Black Tap Piccadilly is all about energy, contrast and craft,” adds Sarah. “It was about creating a space that feels alive — where every corner sparks curiosity and every design detail plays its part in the story.”

Sarah Acres Associate Director at Harrison

Key Features

A steel frame structure for the back bar that arches around the building’s architectural features, to carefully preserve and celebrate them.

By illuminating feature elements and layering artwork over them, we were able to create a striking contrasting feature that respects the building’s heritage while delivering Black Tap’s signature bold aesthetic.

Urban-inspired elements like a fire escape-themed staircase and seating area, along with a metro-style stair feature, further capture New York City’s distinctive character.

Bespoke booth seating, incorporates a curated back that tells the story of Black Tap’s connection to music and passion for vinyl art.

The sleek monochrome palette dominated by a dramatic bar where black and white tiles flow seamlessly from floor to counter, creating a striking centrepiece and natural focal point for the restaurant’s craft beverages.

A unique oversized boombox installation with integrated booth seating, one of many insta-worthy moments.

The crazy-shake bar, adding eye-catching drama to the plentiful ingredients and choice.

Neon-everywhere, fully immersing guests in the soho-to-soho storytelling.

Graphic art posters feature on the walls, playful and in keeping with the interior concept.