Hospitality is being rewritten in real time. Technology, cultural shifts and a deeper awareness of impact are changing the way people gather, eat, drink and connect. At the heart of this transformation stand two creative forces: the United States and the United Kingdom. Each brings its own rhythm, one bold and expansive, the other refined and deeply rooted in craft.
- Author Sarah Jenkinson
Inside this white paper you’ll find
- Cultural crossover – where American confidence meets British craft to create meaningful connection.
- Immersive storytelling – transforming interiors into narratives that stay with guests long after they leave.
- AI and agility – the rise of human-centred technology making every interaction feel personal.
- Radical responsibility – the new benchmark for creativity shaping how we design, source and operate.
- Opportunities for leaders – where the most forward-thinking operators are investing next.
Why it matters for C-suite leaders
Guests no longer buy into brands. They buy into beliefs, experiences and the way you make them feel.
To lead in this era, vision must meet empathy and creativity must serve purpose.
This white paper brings together cultural intelligence, market insight and design thinking to help leaders see the bigger picture and uncover the opportunities within it.
About
For more than 35 years Harrison has shaped hospitality brands and destinations around the world.
We work where creativity meets commerce and where ideas grow into places people love.
Our shared values of creativity, curiosity and collaboration drive everything we do. They keep us questioning, learning and redefining what hospitality can be.
Written by Sarah Jenkinson, Creative Director at Harrison, whose experience spans three continents including five years immersed in the US market. Her perspective connects imagination with strategy, revealing what lies ahead for those shaping the future of dining and design.
