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Son of a Butcher
US
Son of a Butcher

From kiosk to cult-favorite: a scalable slider bar concept

ClientSon of a Butcher
Studio team Dallas, US
Size105 seats; 2,562 SF
After helping bring Velvet Taco to life, we partnered once again with Front Burner Society, this time to carve out a bold new stand-alone brand experience for the playful and punchy slider bar concept on Dallas’ Lower Greenville Avenue.

A clever branding moment in the customer journey, the custom door handle sets the tone before guests even step inside.

The iconic three-peak architectural design anchors the brand to a neighborhood icon.

Reimagining the successful food hall kiosk, we developed a scalable model steeped in cheeky references, from Pink Floyd lyrics to the imagined persona of the butcher’s daughter. The result? A distinctive mix of restaurant environmental graphics and hospitality design that doesn’t take itself too seriously but still delivers seriously good design.

Quirky, retro, and rooted in American nostalgia, the exterior architecture retains its signature three peaks and familiar footprint while layering in surprising details that make every visit a little more memorable. From architectural moments to irreverent touchpoints, Son of a Butcher proves that attitude and approachability can coexist in one cohesive, crave-worthy concept.

Key Features

Playful environmental graphics wrap the interior in personality, creating a vibrant backdrop that reinforces the brand tone of voice.
Playful, custom packaging design like the slider sleeve extends the brand story, adding personality to the product and delight to the dining experience.
Wit meets identity when the custom slider sleeves double as a canvas for the brand’s humor and visual storytelling, creating memorable moments guests can take with them.
A bold take on restaurant design this custom wallcovering turns the restroom into an unexpected moment, where environmental graphics meet playful storytelling.
Playful Grit. The Butcher’s touch on light + detail.
Irreverent Charm. Design that doesn’t take itself too seriously.
Peak Attitude. Three Triangles. Endless Personality.
Son Of A Butcher branding.
Son Of A Butcher branding.
Son Of A Butcher branding.
Son Of A Butcher branding.

Let’s create something unforgettable

Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands. 

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