From dry cleaner to brand flagship
The first of its kind, this fast casual concept pairs playful design with operational efficiency to anchor the brand’s franchise platform.
Our goal: showcase Daddy’s southern‑inspired fried‑chicken brand to franchise operators, at a controlled budget yet maximum storytelling impact.
Grounded in southern charm and scaled for growth, the prototype introduces a welcoming “front porch” dining area, bold exterior paint, and layered textures. All combine to craft a hospitality design narrative that feels like a warm hug. Inside, the layout supports dine‑in service, kiosk ordering, walk‑up windows, and even a drive‑thru pickup lane. It’s a cohesive restaurant branding and guest experience demonstration centre that blends nostalgia with innovation.
Our work on this Houston Heights prototype proved strategic: designed to be site‑specific yet scalable, it captured the attention of Area 15 Ventures LLC, which acquired full ownership of Daddy’s Chicken Shack in May 2023. With 160 units in development and ambitious national expansion underway, including new regional agreements in Texas, California, and Colorado, this prototype became the blueprint for growth.
We were excited to work with Pace and Chris on growing Daddy’s Chicken Shack and bringing its one‑of‑a‑kind brand story to life. The familiarity of comforting nostalgia and Southern design sensibilities all wrapped up in a warm environment gives this brand such a unique brand identity and design language.
This cheeky neon moment turns guests into organic brand ambassadors in a perfect intersection of restaurant design and social media appeal.
A custom mural and playful signage reflect the restaurant branding strategy that makes every corner memorable.
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Let’s create something unforgettable
Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands.
