Enter a place of Myth and Fable
This is not just a hotel to redesign — but a story to retell.
The once separate bar and dining room areas are now a seamless, elegant but relaxed a place that feels curated, but never contrived.
Where history steps into every room.
Our creative direction was inspired around the idea of Fables & Tales, crafting a distinctive brand essence that informed every design decision, from spatial planning to the smallest touchpoint detail. The bar became the heart of the hotel with a bronze-topped centrepiece repurposed from a vintage jewellery counter, glowing with warmth and character. Beneath it, fumed oak floorboards, hand-toned in five shades create the illusion of time gently layered rather than artificially aged.
Historical and literary references are woven throughout with restraint. Ink-blue walls quietly reference the hotel’s Dickensian connections. A sculpted white bear watches over the snug, a subtle nod to the White Bear Inn that once occupied the site. Feathered porcelain lighting hovers above tables, echoing the hotel’s name without ever feeling literal.
We are confident that our new look and feel has both impressed returning guests and made the Angel Hotel a genuinely unique destination for guests coming from further afield.
Let’s create something unforgettable
Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands.
