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Chipotle – Westfield White City
UK
Chipotle - Westfield White City

Transforming US fast casual into a UK flagship

ClientChipotle
Studio team Birmingham, UK
Size80 seats
For more than a decade, Chipotle has quietly built something distinctive in the UK, a brand guided by transparency and a belief that everyday quality food can be done better. When we were invited to reimagine its flagship at Westfield, White City, London, the design opportunity went beyond a refresh. This was about clarity, character, positioning, personality and elevating the familiar into something distinctive and memorable.
Chipotle - Westfield White City interior design.

Grounded in the brand’s US design language, we evolved the customer experience for the UK customer by introducing richer textures and tones

Striking Exterior Design Inspired by Chipotle’s California Roots

The story begins at the storefront. Inspired by an art installation at Chipotle’s California headquarters, we translated the brand’s iconic chilli into a sculptural Corten steel façade, perforated and backlit to create depth, warmth, and a moment of pause within the constant movement of one of Europe’s busiest shopping destinations. It doesn’t shout for attention. It draws you in and the footfall data demonstrates this.

Evolving Interiors for a UK Audience

Inside, the space is rooted in Chipotle’s US design language, carefully evolved for a UK audience. Ceiling heights were lifted, materials softened, and textures enriched to create a more welcoming, human atmosphere. Signature spider lights replace track lighting, casting a warmer glow and subtly referencing the brand’s origins. UK-sourced brick and leather reinforce authenticity and sustainability, while the layout flows with ease mirroring the theatre of the open kitchen

Sustainable Materials and Authentic Local Touches

Everything is intentional. Locally (UK) sourced brick and leather bring authenticity and sustainability into the fold. The flow of the layout encourages ease of movement just like the visible kitchen theatre behind the counter.

A New Benchmark for Chipotle’s UK Expansion Where the Everyday Becomes Quietly Extraordinary

This is definitely not change for change’s sake. It’s an expression of their brand values shaped by location, culture, and consumer insight.
The Westfield flagship marks a new chapter for Chipotle in the UK. A space that proves when clarity of vision meets design intelligence, the everyday becomes quietly extraordinary.

Key Features

Locally (UK) sourced brick and leather brings authenticity and sustainability to the space.
Strong visibility and guest flow encourages ease, movement, and atmosphere.
Track lighting, casts a softer, more intimate dining environment.
The open kitchen delivers honestly and theatre behind the counter.
Signature spider lights cast a warmer glow and subtly referencing the brand’s origins.
Chipotle - Westfield White City interior design.
Chipotle - Westfield White City interior design.
Chipotle - Westfield White City interior design.
Chipotle - Westfield White City interior design.
Chipotle - Westfield White City interior design.

Richer textures, raised ceiling heights, and warmer materials to designed to create a more welcoming, comfortable space.

Let’s create something unforgettable

Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands. 

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