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Brightsmith on the Water
UK
Brightsmith on the Water - Hilton

Transforming an industrial past into a bright future.

ClientHilton, Metropole NEC
Studio team Birmingham, UK
Birmingham is a city shaped by industrialist and manufacturers who forged, refined, and transformed raw materials into lasting value. It was within this spirit that Brightsmith on the Water was imagined. Not as a nod to nostalgia, but as a forward-looking expression of vision, craft, confidence, and possibility.
Brightsmith on the Water interior design, brand identity and architecture.

Interior design details are inspired by the industrial part of the city, its factory floors and craft ‘Smiths’.

Brightsmith on the Water interior design, brand identity and architecture.

Our interior designers brought to life the ‘Bright’ details of the Brand strategy by showcasing the glitter and sparkle delivered through chandeliers, brass and velvet.

What's in a name?

The name itself tells the story. Brightsmiths were artisans who polished metal to reveal its hidden brilliance. That act of refinement became the guiding idea for the space: not invention for invention’s sake, but the careful elevation of what already exists.

Honouring Birmingham’s Industrial Legacy

Drawing on the city’s industrial heritage and the legacy of the Jewellery Quarter, the interior balances strength with softness. Burnished metals, distressed timber, and textured finishes are paired with velvets, smoked glass, and warm brass accents. Every surface is designed to interact with light reflecting, absorbing, and glowing as the day unfolds, mirroring the movement of the water outside.

Space That Adapts to Every Occasion.

This is an adaptive space that shifts with its guests. Mornings are calm and restorative with a moment of stillness by the lake. As daylight fades, the atmosphere deepens. Light warms. Energy builds. The room becomes a stage for conversation, cocktails, and celebration. The design doesn’t dictate the mood it invites it.

Celebrating Craftmanship Through Design Details

Craftsmanship is present in the details. A bespoke monogram references Birmingham’s hallmarking tradition. Lighting casts a molten glow. Layered textures create a tactile richness that encourages guests to linger, explore, and return.

Brightsmith on the Water is where heritage meets imagination. Where the city’s story is not simply told, but refined and where every visit feels inspirational.

Brightsmith on the Water interior design, brand identity and architecture.

Key Features

Base materials within the architectural spaces, are inspired by production and trade and intertwine beautifully with furnishings, creating a rich, characterful and inspiring ambience.
Brand storytelling comes through restaurant menu designs, using rough and tarnished materials and a unique brand identity monogram and logotype in homage to the city’s famous Jewellery Quarter.
The warmth of the glowing interior ambience contrasts with deep rich blues and turquoise tones.
Striking presentation sets the stage for a great guest experience.
Interior mood boards provide a vision of the future design
A brand inspired by the city’s industrial heritage and the legacy of the famous Jewellery Quarter.
Brightsmith on the Water interior design, brand identity and architecture.
Brightsmith on the Water interior design, brand identity and architecture.
Brightsmith on the Water interior design, brand identity and architecture.
Brightsmith on the Water interior design, brand identity and architecture.
Brightsmith on the Water interior design, brand identity and architecture.
Brightsmith on the Water interior design, brand identity and architecture.
Brightsmith on the Water interior design, brand identity and architecture.

Every surface is designed to interact with light reflecting, absorbing, and glowing as the day unfolds, mirroring the movement of the water outside.

Let’s create something unforgettable

Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands. 

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