At The Zetland Arms, South Kensington, London, Harrison have integrated both branding and interiors to honour the soul of a Greene King heritage pub through a light-touch refurbishment grounded in research, empathy and authentic storytelling.
- Author Claire Siderfin
From its roots among the nearby market gardens of Bute Street, Jackie Mingo, Associate Director, and Claire Siderfin, Creative Director of Branding uncovered a narrative of growth, social connection, and resilience—underpinned by the brand essence ‘Flourish & Thrive’.
Explore how our integrated design, strategic storytelling, and community insight helped to define our work at The Zetland Arms and watch how this story unfolded on this video.
This idea inspired every touchpoint of the interior and brand experience, transforming the pub into a vibrant, functional, and emotionally resonant space for today’s guests.
Every crafted detail is there for a reason—and it’s rewarding to see guests now thriving in this reimagined space.
Jackie Mingo
Associate Director at Harrison
