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The Windmill
UK
The Windmill

A famous London landmark reimagined

ClientYoungs Pubs plc
Studio team Birmingham, UK
Size150+ seats
In the heart of Clapham Common, The Windmill is now a destination in its own right. More than just a pub, it’s shaped what great hospitality means for the people of Clapham, and afar.

Snug area.

Heritage Reimagined

From the outset, our vision was clear: to breathe new life into The Windmill’s legacy while shaping a guest experience that feels contemporary, comfortable, and distinctively British. Every design choice was led by storytelling—celebrating the pub’s role as a social anchor while introducing elements that speak to today’s rhythms and rituals.

Guest rooms were reimagined as calm, modern retreats. Meanwhile, the ground-floor dining and bar areas were designed to encourage connection and good flow—blurring the line between classic charm and modern hospitality.

Architectural Drama

The main domed area of the space, we elevated with dramatic architecturistry. A striking chandelier, suspended beneath the expansive dome, draws the eye upward, while a bespoke backlit display adds depth and intrigue. Feature seating along the central axis of the space encourages communal interaction.

The adjoining Conservatory offers a softer, nature-led contrast. A lush living green wall, abundant planting, and large feature pendants suspended from the rooflight create a sensory-rich atmosphere—a subtle link between indoors and out.

Layered Zones

The external areas, has several different zones offering formal/classic style seating areas for dining area (outside the conservatory) and more casual bar/casual/drinking areas outside the bar, and the Burger Shack delivered an energetic and colourful discovery.

Results That Reflect The Vision

Occupancy grew 22% post-refurbishment, affirming our belief that great design transforms not just spaces, but commercial pay back.

With a balance of bold ideas and thoughtful execution, we honoured The Windmill’s legacy while crafting a future-ready experience—distinctly British, effortlessly elevated.

Key Features

Feature bar.
Victorian inspired contemporary ladies toilets
Traditional images.
Exterior covered area.
Impactful and warm exterior to welcome guests.
The Windmill architecture, interior design and branding.
The Windmill architecture, interior design and branding.

Let’s create something unforgettable

Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands. 

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