Where food meets family, and design tells the story

ClientThe Sicilian Butcher + The Sicilian Baker

Studio team Dallas, US

Services Architecture Interior Design

Size183 seats; 5,000 (plus 1,150 patio)

The team brought bold flavor and heartfelt storytelling to Fort Worth, Texas with The Sicilian Butcher and The Sicilian Baker, a vibrant dual restaurant concept rooted in food, family, and heritage. Created by Joey and Cristina Maggiore, the space honors their Sicilian roots through theatrical food prep, interactive dining experiences, and a customer journey designed to feel like coming home.

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This custom menu display doubles as brand storytelling, turning a utilitarian moment into a tactile, visual expression of the concept’s hospitality branding and heritage.

At the crossroads of restaurant branding and customer journey design, this entry sequence blends custom signage, mosaic flooring, and immersive touchpoints that bring the concept’s dual identity to life.

We translated this brand narrative into a hospitality environment that blends operational efficiency with emotional resonance. Inspired by Chef Joey’s father, Tomasso, The Sicilian Butcher celebrates culinary craftsmanship through layered interior design: a butcher block-inspired host stand, vintage meat hooks incorporated into the bar design, and custom tile flooring that grounds the space in tradition.

Just steps away, The Sicilian Baker channels the warmth of a neighborhood bakery, brought to life through playful brand design elements, including a ceiling installation of rolling pins and illuminated whisks. Glass display cases showcase Italian treats, framed by materials that balance timelessness with trend.

A unified palette of red, black, and white ties both spaces together, punctuated by family photos and branded design features, from a bar gantry accented with butcher tools to a visible pasta-making station that adds a sense of theater to the dining experience. Even the host area becomes a shareable moment, featuring a custom mosaic floor and integrated brand elements.

As the brand’s first Texas location, this project sets the tone for future growth, proving that when restaurant design reflects both legacy and heart, it invites guests to stay, share, and return again.

Key Features

Framed by a portrait of Chef Tomasso and a gallery of butcher boards, this open kitchen view and dining area design celebrate heritage, showmanship, and the craft of modern Italian hospitality.

A customer journey shaped by retail and restaurant design comes to life at The Sicilian Baker, where display cases overflow with Italian desserts and every detail is framed by brand storytelling and layered finishes.

A curated collection of artwork evoking the sense of Gordon’s home demonstrating the brand strategy – design to spark emotion and connection.

The exterior design was elevated with a custom louvered patio cover by adding functional shade and extending the guest experience into the surrounding landscape.