To signal a new era for Chipotle in the UK, we reinterpreted an art installation from Chipotle’s California headquarters into a bold Corten steel façade. Perforated and backlit, this exterior feature draws attention and sparks curiosity in the heart of Europe’s busiest shopping centre, making the restaurant an inviting urban landmark.

Inside, the design transformation continues. While grounded in the brand’s US design language, we evolved the customer experience for the UK customer, introducing richer textures, raised ceiling heights, and warmer materials that create a more welcoming, human space. Spider lights — echoing the brand’s roots — replace track lighting, casting a softer, more intimate dining environment.

Everything is intentional. Locally (UK) sourced brick and leather bring authenticity and sustainability into the fold. The flow of the layout encourages ease, movement, and rhythm — just like the kitchen theatre behind the counter.

This flagship is more than just a QSR restaurant. It’s a renewed expression of the brand, developed in its values, design insight, and cultural adaptation — turning functional fast-casual dining into memorable and emotionally resonant.

As Chipotle expands across the UK, this new flagship signals more than growth. It’s a symbol of what’s possible when a brand dares to show up differently — to take what’s already good and transform it into something unforgettable.