With a foundation in interior design and a passion for storytelling, Rachael leads brand strategy at Harrison’s Dallas office by weaving together insight, creativity, and strategic intent. Her career began in luxury residential before shifting into hospitality design and eventually into brand leadership at Harrison.
Today, Rachael works with clients to uncover the heart of their brand, guiding identity development, guest journey planning, and strategic storytelling across every touchpoint in both digital and physical environments. She also spearheads internal initiatives that push the Harrison brand forward, from market research to marketing strategy, mentoring, and thought leadership.
Rachael thrives in collaborative environments where ideas are sharpened, people are empowered, and purpose is clear.
Magic happens when strategy meets emotion. When a story resonates so deeply, it becomes something people believe in and champion, not just recognize. Design is my craft, strategy is my lens, and storytelling is the thread that ties it all together.
Let’s create something unforgettable
Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands.
