A legacy brand redefined for a new era of hospitality

ClientIII Forks

Studio team Dallas, US

Services Architecture Branding Interior Design

Size220 seats, 6,002 SF

With over 25 years as a Dallas dining institution, III Forks sought to reintroduce itself to a new generation of discerning guests. Harrison led a holistic brand transformation, refining the visual identity, reimagining the interior design, and evolving the guest experience with equal parts reverence and reinvention.

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Thoughtful detailing and elevated hospitality design greet guests from the start. Anchored by a brass host stand and framed by a custom wine display, the entry sets the tone for the III Forks guest experience.

Set against a layered metal screen facade, the III Forks custom signage makes a bold first impression, merging exterior branding design with architectural detailing.

A sculptural centerpiece in the restaurant’s layout, the III Forks bar blends custom millwork, patterned tile flooring, and warm ambient lighting to elevate the hospitality design experience.

From materiality to message, this branding design concept highlights how elevated guest touchpoints can reinforce storytelling, spark anticipation, and extend the experience beyond the restaurant walls.

Inspired by the currents of the Trinity River, the refreshed concept channels a quiet kind of luxury; masculine yet refined, traditional with a modern twist. The new brand identity weaves together warmth, elegance, and celebration into a cohesive hospitality experience that feels both elevated and welcoming.

Design details throughout the restaurant interior were curated to spark emotion and encourage exploration. Signature moments, from a sculptural wine wall to a moody bar design to hidden private dining rooms, celebrate intimacy and indulgence. Textural layers, custom lighting, and a rich palette of Prosperity Green, dark wood, and metallics balance heritage with modern sophistication.

An inviting blend of freestanding tables, intimate booth seating, and warm ceiling coves sets the tone for a layered fine dining design, where custom finishes and textural contrast define the space.

More than a visual refresh, the project was grounded in sound brand strategy. A responsive identity system, updated logo design, and thoughtful zoning support not just a beautiful restaurant design, but a commercially effective one. For III Forks, the result is a reimagined fine dining experience that resonates with today’s design-savvy diners and secures its place in the modern steakhouse landscape.

At III Forks, every sip tells a story, served against a backdrop of luxury interior design and unforgettable moments.

Thoughtful interior design elements and refined finishes turn this space into a destination and elevate the guest experience.

The restaurant layout balances visual rhythm with guest comfort through upholstered booths, brass-accented task lighting, and wood-paneled partitions to bring structure and intimacy to the guest experience.

Layered with custom lighting, upholstered booth seating, and patterned wallcovering, this intimate moment reflects the III Forks commitment to elevated restaurant interiors with tactile warmth and design precision.

Blending modern interior design with culinary theatre, where elevated guest touchpoints and brand storytelling steal the show.

The team Harrison was amazing, guiding our team each step of the way. The end result is simply stunning!

Curtis Osmond President at III Forks

Defined by intimate zones, cohesive lighting design, and luxury restaurant finishes, this dining room composition balances privacy and openness—supporting both ambiance and operational flow.

Textured covers, tailored layouts, and embossed patterning elevate this menu design system into a tactile expression of brand identity that reinforces the fine dining experience at every touchpoint.

Branded collateral reflects our approach to hospitality branding with every detail, from typography to custom pattern, reinforces brand identity and enhances the guest experience.

Plush booths, thoughtful lighting design, and a carefully curated artwork package, this moment captures how layered interior design heightens atmosphere and guest connection.

The restaurant corridor features a custom wallcovering inspired by the Texas Hill Country and a curved architectural detail offers a quiet moment of transition, blending regional storytelling with refined hospitality design.

A tactile extension of the brand assets, this custom takeout packaging turns even the journey home into a guest touchpoint, merging restaurant branding with everyday function.

A final flourish in the customer journey, these custom branded chocolates serve as a sweet, sensory guest touchpoint that reinforces brand identity through detail and delight.