{"id":9543,"date":"2021-08-05T21:24:05","date_gmt":"2021-08-05T20:24:05","guid":{"rendered":"https:\/\/www.weareharrison.com\/?p=9543"},"modified":"2023-12-25T16:14:16","modified_gmt":"2023-12-25T16:14:16","slug":"happy-joes-pizza-ice-creams-partners-with-harrison-to-create-new-brand-image","status":"publish","type":"post","link":"https:\/\/www.weareharrison.com\/happy-joes-pizza-ice-creams-partners-with-harrison-to-create-new-brand-image\/","title":{"rendered":"Happy Joe’s Pizza & Ice Creams Partners with Harrison to Create New Brand Image"},"content":{"rendered":"\n

Happy Joe\u2019s Pizza & Ice Cream has chosen to partner with global design consultant firm Harrison to utilize its award-winning strategic branding<\/a>, interior design<\/a><\/strong> and architectural expertise to create a new image and brand design<\/strong><\/a> for the family-centric concept, in preparation for expansion.<\/h2>\n\n\n\n

Through its strategic storytelling approach<\/a><\/strong>, Harrison is tasked to create a look and feel that connects Happy Joe\u2019s nostalgic 49-year-long past with elements of today\u2019s dining and \u201ceatertainment\u201d venues. With plans to expand across the U.S. and beyond, Harrison will also keep growth top-of-mind in order to create a brand design that can easily go anywhere.<\/p>\n\n\n\n

\u201cHappy Joe\u2019s is an iconic brand based in the Midwest that will be celebrating its 50th anniversary next year,\u201d says Tom Sacco, Happy Joe\u2019s CEO, president and chief happiness officer. \u201cI see the new design as the launching pad to the next 50 years of Happy Joe\u2019s growth, across the U.S. and globally. Afterall, being \u2018happy\u2019 isn\u2019t just an American characteristic. We plan on bringing Happy Joe\u2019s to cities around the world starting in Cairo, Egypt, and there\u2019s no one we\u2019d rather have supporting us on this journey than Harrison.\u201d<\/p>\n\n\n\n

The new design concept<\/a><\/strong> is slated to debut in Happy Joe\u2019s home state of Iowa in 2022. It will also be executed in several upcoming openings and will be available for new franchisees to implement moving forward.<\/p>\n\n\n\n

\u201cWe\u2019re excited to have been chosen to be part of the repositioning of such an iconic brand,\u201d says Keith Anderson, COO of Harrison. \u201cHappy Joe\u2019s is full of history and spirit, which is going to make the creation of this new prototype a lot of fun. We see a lot of potential to expand Happy Joe\u2019s throughout the U.S. and globally, and we\u2019re honored to get to help them achieve this growth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Happy Joe\u2019s Pizza & Ice Cream has chosen to partner with global design consultant firm Harrison to utilize its award-winning strategic branding, interior design and architectural expertise to create a new image and brand design for the family-centric concept, in preparation for expansion. Through its strategic storytelling approach, Harrison is tasked to create a look […]<\/p>\n","protected":false},"author":5,"featured_media":9547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,43,1],"tags":[],"acf":[],"yoast_head":"\nHappy Joe's Pizza & Ice Creams Partners with Harrison to Create New Brand Image - Harrison<\/title>\n<meta name=\"description\" content=\"Happy Joe\u2019s Pizza & Ice Cream has chosen to partner with global design consultant firm Harrison to utilize its award-winning strategic branding, interior design and architectural expertise to create a new image and brand design for the family-centric concept, in preparation for expansion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.weareharrison.com\/happy-joes-pizza-ice-creams-partners-with-harrison-to-create-new-brand-image\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Joe's Pizza & Ice Creams Partners with Harrison to Create New Brand Image - Harrison\" \/>\n<meta property=\"og:description\" content=\"Happy Joe\u2019s Pizza & Ice Cream has chosen to partner with global design consultant firm Harrison to utilize its award-winning strategic branding, interior design and architectural expertise to create a new image and brand design for the family-centric concept, in preparation for expansion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.weareharrison.com\/happy-joes-pizza-ice-creams-partners-with-harrison-to-create-new-brand-image\/\" \/>\n<meta property=\"og:site_name\" content=\"Harrison\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-05T20:24:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-25T16:14:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.weareharrison.com\/wp-content\/uploads\/2021\/08\/1200px-Happy_Joes_logo.svg-e1628194934206.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"547\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"richard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"richard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.weareharrison.com\/happy-joes-pizza-ice-creams-partners-with-harrison-to-create-new-brand-image\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.weareharrison.com\/happy-joes-pizza-ice-creams-partners-with-harrison-to-create-new-brand-image\/\"},\"author\":{\"name\":\"richard\",\"@id\":\"https:\/\/www.weareharrison.com\/#\/schema\/person\/ad7a115e689313308253332444217a2f\"},\"headline\":\"Happy Joe’s Pizza & Ice Creams Partners with Harrison to Create New Brand Image\",\"datePublished\":\"2021-08-05T20:24:05+00:00\",\"dateModified\":\"2023-12-25T16:14:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.weareharrison.com\/happy-joes-pizza-ice-creams-partners-with-harrison-to-create-new-brand-image\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\/\/www.weareharrison.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.weareharrison.com\/happy-joes-pizza-ice-creams-partners-with-harrison-to-create-new-brand-image\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.weareharrison.com\/wp-content\/uploads\/2021\/08\/1200px-Happy_Joes_logo.svg-e1628194934206.png\",\"articleSection\":[\"Casual Dining\",\"Press\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.weareharrison.com\/happy-joes-pizza-ice-creams-partners-with-harrison-to-create-new-brand-image\/\",\"url\":\"https:\/\/www.weareharrison.com\/happy-joes-pizza-ice-creams-partners-with-harrison-to-create-new-brand-image\/\",\"name\":\"Happy Joe's Pizza & Ice Creams Partners with Harrison to Create New Brand Image - 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