{"id":9539,"date":"2021-07-30T13:23:37","date_gmt":"2021-07-30T12:23:37","guid":{"rendered":"https:\/\/www.weareharrison.com\/?p=9539"},"modified":"2023-12-25T16:15:07","modified_gmt":"2023-12-25T16:15:07","slug":"hms-host-selects-harrison-as-architect-for-airport-dining-concepts","status":"publish","type":"post","link":"https:\/\/www.weareharrison.com\/hms-host-selects-harrison-as-architect-for-airport-dining-concepts\/","title":{"rendered":"HMS Host Selects Harrison as Architect for Airport Dining Concepts"},"content":{"rendered":"\n
We are currently working on two projects at Memphis International Airport. The first, Memphis Made Brewing Co.<\/strong>, is a local brewery concept that addresses the importance of localization within airports and marries the shift towards support of non-chain restaurants. Harrison is embracing HMSHosts\u2019 strategy by sourcing local materials where possible to honor the area and infuse travelers with a touch of Memphis. Responding to the changing need for brand flexibility, Harrison has also considered adaptable zonal seating arrangements to address any future changes in seating capacities.<\/p>\n\n\n\n For the second project, HMSHost and Harrison have partnered with the Memphis Grizzlies.<\/strong> The design celebrates the iconic NBA team with a confident mix of brand and basketball philosophy. The brand colors and lighting are mixed with iconography, screens and bleacher seating inspired by the court to create a stand-out design and a consistent brand story that plays out throughout the guest experience. Harrison has made it a priority to create a cohesive design that carries through every detail from the halo lighting and the shade of tile grout selected to the cross stitching on the seats.<\/p>\n\n\n\n \u201cWe partnered with Harrison because of their brilliant designs, understanding and ability to navigate the complexity of an airport environment,\u201d said HMSHost VP Design and Construction Roy K. Wunderlich. \u201cWe\u2019ve been impressed by Harrison\u2019s ability to deliver creative commercial interior designs<\/a><\/strong> while keeping the brand personality <\/strong><\/a>to really create magical moments that will attract and retain airport guests.\u201d<\/p>\n\n\n\n