We can all easily convince ourselves that our business is different. We can believe your product or service is truly ground-breaking.<\/p>\n\n\n\n
\u201cIf customers could see how good we are\u2026\u201d<\/p>\n\n\n\n
\u201cIf people realised how we could help them\u201d<\/p>\n\n\n\n
\u201cDon\u2019t people realise our product is of better quality than\u2026.\u201d<\/p>\n\n\n\n
I am sure you have probably uttered something similar either recently or in times past. When customers do understand and believe the advantage of buying from you rather than your competitor, it makes the difference.<\/p>\n\n\n\n
Whether you\u2019re making jet engines, selling advertising space or financial services, you have to show why you are a better choice than your competitors.<\/p>\n\n\n\n
It\u2019s also important to recognise that one of your competitors might be inaction or something totally different.<\/p>\n\n\n\n
A customer may decide your time-saving solution is not for them and stick with a heavy workload or may decide to save time in a completely different way. The competition isn\u2019t always a rival company.<\/p>\n\n\n\n