{"id":14487,"date":"2024-02-16T16:45:02","date_gmt":"2024-02-16T16:45:02","guid":{"rendered":"https:\/\/www.weareharrison.com\/?p=14487"},"modified":"2024-02-16T16:45:04","modified_gmt":"2024-02-16T16:45:04","slug":"coffee-shops-a-global-brand-of-individual-operators","status":"publish","type":"post","link":"https:\/\/www.weareharrison.com\/coffee-shops-a-global-brand-of-individual-operators\/","title":{"rendered":"Coffee shops \u2013 a global brand of individual operators\u00a0"},"content":{"rendered":"\n<p><em>Following The Guardian\u2019s article on the global phenomenon of the \u2018hipster\u2019 caf\u00e9, Philip Harrison, Chairman at Harrison, reflects on whether a global ubiquity is a positive for QSR.&nbsp;<\/em><\/p>\n\n\n\n<p>The internet \u2013 and everything which has subsequently followed in order to make the world feel more connected \u2013 is undoubtably making things ubiquitous across the globe. There is a global village of individual operations \u2013 both in the world of coffee shops to restaurants, bars, hotels and more \u2013 that look, feel, function in exactly the same way. We\u2019ve all been in these coffee shops in particular and have seen the trademark lighting made from wires and bare bulbs, the neon lighting, and the coffee proudly on display, also available for you to buy and take home.&nbsp;<\/p>\n\n\n\n<p>I understand, and empathise with, the opinion of some people, that with a number of operators taking their inspiration from the likes of Pinterest, it can lead to the loss of a sense of individuality. Someone in Sydney could, for example, open a coffee shop almost identical to one opening in Manchester without the owners ever having met.&nbsp;<\/p>\n\n\n\n<p>But consider this \u2013 many of these coffee shop owners will be \u2018one man band\u2019 businesses who are, more likely than not, using high quality, better graded coffee beans than their mass-market counterparts to create the best offering they possibly can. Meaning when you go in as a customer, you can be pretty certain it will serve a good cup of coffee and be somewhere you like.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more, for those who might find themselves far from home this ubiquitous approach could, as the big players do as a group, create a much-needed sense of familiarity and therefore security for the customer. So, slightly ironically, the cool people who think they are being individual and not part of a herd, end up being exactly that because feeling secure and familiar with the offer in these global individuals fulfils a need. &nbsp;<\/p>\n\n\n\n<p>There could also be an argument, especially from a design perspective, that modelling each new coffee shop after the one before stagnates creativity. But isn\u2019t that how we learn and evolve \u2013 see what works elsewhere: look, learn, replicate and, importantly, evolve incrementally. This last point has been the strategy adopted by one of our longest partnering clients that is a global brand in the casual dining sector, namely Nandos. No design manual but constant evolution.<\/p>\n\n\n\n<p>Take away the global factor and focus on your local city or big town. I can almost guarantee that within walking distance will be several coffee shops all of a similar ilk. There will also be chain operators who have been using the same tried and tested cookie cutter approach for decades. It\u2019s been this way for years, and yet still from the \u2018familiar\u2019 always rises someone who will come along and want to do things differently.&nbsp;<\/p>\n\n\n\n<p>The final question I\u2019ll raise is, is taking inspiration from each other and creating this unofficial global \u2018brand\u2019 of coffee shop businesses conditioning to people to do, act and enjoy coffee in a certain way? In a simple answer \u2013 no. McDonald\u2019s, which has over 40,000 restaurants worldwide, could easily be accused of trying to condition the way we eat, and yet there are still millions of meals served across hospitality business on a daily basis in a completely different way to the McDonald\u2019s format.&nbsp; Thanks to the inherit nature of humans, people will always step away from the crowd and carve their own path, make their own choices and either look to enjoy a cup of \u2018hipster\u2019 coffee, or not.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following The Guardian\u2019s article on the global phenomenon of the \u2018hipster\u2019 caf\u00e9, Philip Harrison, Chairman at Harrison, reflects on whether a global ubiquity is a positive for QSR.&nbsp; The internet \u2013 and everything which has subsequently followed in order to make the world feel more connected \u2013 is undoubtably making things ubiquitous across the globe. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,32],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coffee shops \u2013 a global brand of individual operators\u00a0 - Harrison<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.weareharrison.com\/coffee-shops-a-global-brand-of-individual-operators\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coffee shops \u2013 a global brand of individual operators\u00a0 - Harrison\" \/>\n<meta property=\"og:description\" content=\"Following The Guardian\u2019s article on the global phenomenon of the \u2018hipster\u2019 caf\u00e9, Philip Harrison, Chairman at Harrison, reflects on whether a global ubiquity is a positive for QSR.&nbsp; The internet \u2013 and everything which has subsequently followed in order to make the world feel more connected \u2013 is undoubtably making things ubiquitous across the globe. 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