{"id":14246,"date":"2023-11-02T15:03:31","date_gmt":"2023-11-02T15:03:31","guid":{"rendered":"https:\/\/www.weareharrison.com\/?p=14246"},"modified":"2024-04-08T17:02:50","modified_gmt":"2024-04-08T16:02:50","slug":"mastering-brand-strategy","status":"publish","type":"post","link":"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/","title":{"rendered":"Mastering brand strategy"},"content":{"rendered":"\n<p><strong>Mastering Branding Strategy<\/strong><\/p>\n\n\n\n<p>Branding is essential for any business that wants to succeed. A strong brand can help you attract customers, build loyalty, and differentiate yourself from the competition. However, branding can be a complex and daunting process, especially for beginners.<\/p>\n\n\n\n<p>Harrison have developed a Beginner\u2019s Guide that will teach you everything you need to know about branding. From defining your <a href=\"https:\/\/www.weareharrison.com\/services\/brand-identity\/\"><strong>brand identity<\/strong><\/a> to creating a memorable brand experience, we walk you through the entire branding process and along the way, you\u2019ll learn about the following topics:*<\/p>\n\n\n\n<p>What is branding?* <\/p>\n\n\n\n<p>Why is branding important?<\/p>\n\n\n\n<p>The different elements of branding* <\/p>\n\n\n\n<p>How to define your brand identity* <\/p>\n\n\n\n<p>How to create a memorable brand experience* <\/p>\n\n\n\n<p>How to build a strong brand online* <\/p>\n\n\n\n<p>How to measure the success of your branding efforts<\/p>\n\n\n\n<p><strong>Some key points to start with:<\/strong>* <\/p>\n\n\n\n<p>Branding is not just about creating a logo and a tagline. It\u2019s about creating a holistic experience for your customers that encompasses all aspects of your business, from your products and services to your marketing and customer service.* <\/p>\n\n\n\n<p>Branding is an ongoing process that requires constant attention and refinement. It\u2019s not something that you do once and then forget about.<\/p>\n\n\n\n<p><strong>What exactly is Branding Strategy?<\/strong><\/p>\n\n\n\n<p>A<strong> <a href=\"https:\/\/www.weareharrison.com\/services\/brand-strategy\/\">branding strategy<\/a><\/strong> is a long-term plan for the development of a successful brand to achieve specific goals. A well-defined branding strategy directly impacts a company\u2019s overall business and is directly connected to consumer needs, emotions, and competitive environments.<\/p>\n\n\n\n<p><strong>Details of Branding Strategy<\/strong><\/p>\n\n\n\n<p><strong>A branding strategy often includes the following elements<\/strong><\/p>\n\n\n\n<p><strong>1. Brand Identity:<\/strong>&nbsp;This includes the name, logo, tone, tagline, typeface, and any other visual elements that represent the brand.<\/p>\n\n\n\n<p><strong>2. Brand Positioning:&nbsp;<\/strong>This is about identifying and understanding your target audience, their needs, and how your brand can meet those needs better than your competitors.<\/p>\n\n\n\n<p><strong>3. Brand Promise:<\/strong>&nbsp;This is the unique value proposition that the brand promises to deliver to its customers.<\/p>\n\n\n\n<p><strong>4. Brand Experience<\/strong>: This encompasses every interaction a customer has with your brand, from advertising and sales process to the actual use of the product or service.<\/p>\n\n\n\n<p><strong>The Advantages of a Branding Strategy<\/strong><\/p>\n\n\n\n<p><strong>1. Customer Recognition:<\/strong>&nbsp;Having a strong brand works to build customer recognition. This means when a customer is shopping for a particular product or considering a company to perform a service, they recognize your company in the running.<\/p>\n\n\n\n<p><strong>2. Competitive Edge in Market:<\/strong>&nbsp;Your brand is what differentiates you in the marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your company.<\/p>\n\n\n\n<p><strong>3. Easy Introduction of New Products:<\/strong>&nbsp;When you already have a strong brand and loyal customers, it\u2019s often easier and less expensive to introduce new products or test them out in the market.<\/p>\n\n\n\n<p><strong>Strategies for Beginners<\/strong><\/p>\n\n\n\n<p><strong>1. Define Your Brand:<\/strong>&nbsp;Start by defining your brand. Look at the core strengths of your products or services and use that to shape your brand.<\/p>\n\n\n\n<p><strong>2. Identify Your Target Audience:<\/strong>&nbsp;Understanding who your customers are will help you tailor your brand messaging and increase its effectiveness.<\/p>\n\n\n\n<p><strong>3. Be Consistent:&nbsp;<\/strong>Consistency is key in branding. Be consistent in your messaging, design, and in delivering your brand promise.<\/p>\n\n\n\n<p><strong>4. Deliver on Your Brand Promise:<\/strong>&nbsp;Your brand promise sets the expectation for your customers. Make sure you always deliver on this promise.<\/p>\n\n\n\n<p><strong>5. Seek Feedback and Adapt:\u00a0<\/strong>Always seek feedback from your customers and be ready to adapt your <strong><a href=\"https:\/\/www.weareharrison.com\/services\/brand-strategy\/\">brand strategy<\/a> <\/strong>based on their needs and market trends.<\/p>\n\n\n\n<p><em>A well-planned branding strategy can be a powerful asset for any business. It requires a clear understanding of your brand, your target audience, and a commitment to delivering on your brand promise.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mastering Branding Strategy Branding is essential for any business that wants to succeed. A strong brand can help you attract customers, build loyalty, and differentiate yourself from the competition. However, branding can be a complex and daunting process, especially for beginners. Harrison have developed a Beginner\u2019s Guide that will teach you everything you need to [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,44],"tags":[46,64,95,23,118],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering brand strategy - Harrison<\/title>\n<meta name=\"description\" content=\"Harrison have developed a Beginner\u2019s Guide that will teach you everything you need to know about branding. From defining your brand identity to creating a memorable brand experience, we walk you through the entire branding process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering brand strategy - Harrison\" \/>\n<meta property=\"og:description\" content=\"Harrison have developed a Beginner\u2019s Guide that will teach you everything you need to know about branding. From defining your brand identity to creating a memorable brand experience, we walk you through the entire branding process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Harrison\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-02T15:03:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-08T16:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.weareharrison.com\/wp-content\/uploads\/2023\/12\/1698859942760.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1252\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Graham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Graham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/\"},\"author\":{\"name\":\"John Graham\",\"@id\":\"https:\/\/www.weareharrison.com\/#\/schema\/person\/04f40200e551b2129e99fd3f6d0b132f\"},\"headline\":\"Mastering brand strategy\",\"datePublished\":\"2023-11-02T15:03:31+00:00\",\"dateModified\":\"2024-04-08T16:02:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/\"},\"wordCount\":606,\"publisher\":{\"@id\":\"https:\/\/www.weareharrison.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.weareharrison.com\/wp-content\/uploads\/2023\/12\/1698859942760.jpeg\",\"keywords\":[\"brand positioning\",\"brand strategy\",\"branding\",\"harrison\",\"target consumers\"],\"articleSection\":[\"Brand\",\"Business\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/\",\"url\":\"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/\",\"name\":\"Mastering brand strategy - Harrison\",\"isPartOf\":{\"@id\":\"https:\/\/www.weareharrison.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.weareharrison.com\/mastering-brand-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.weareharrison.com\/wp-content\/uploads\/2023\/12\/1698859942760.jpeg\",\"datePublished\":\"2023-11-02T15:03:31+00:00\",\"dateModified\":\"2024-04-08T16:02:50+00:00\",\"description\":\"Harrison have developed a Beginner\u2019s Guide that will teach you everything you need to know about branding. 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