Velvet Taco Concept Development

Harrison re-energizes and creates a new brand platform for Velvet Taco.

Harrison re-energized the design and emphasize authenticity by using existing sites and applying a customized local art package for each store. Examples of this include adaptive reuse of a vintage tire shop and also a rooftop patio concept.

The inherent industrial nature of the tire shop adds a base layer of interest. Found items are overlaid such as used tires repurposed into a wall finish. Reclaimed timbers, corrugated metal and warehouse windows complete the space. The patio concept design features dipped records, repurposed into lighting and a graffitied piano. The double patio is stripped back to its essential elements and features iconic V-shaped supports.

Interior design/Detailing

Harrison has been an excellence resource for Velvet Taco. We brought in Harrison to help us grow after a thorough review of companies to re-energize and create a brand platform for visibility, and the opportunity to develop an agenda for design thinking and strategy in our restaurant buildings. Harrison has delivered a level of excellence and research that has been a great value, as well as positioning our organization as a leading restaurant in relevant strategic design. Harrison has excelled on projects that are focused defining the future of the innovation and design while building brand awareness through design and ultimately educating the consumer on Velvet Taco benefits.

Clay Dover, CEO Velvet Taco

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