Serendipity 3, Dubai

Harrison recreates the iconic Serendipity 3 restaurant in Dubai’s Festival City

Harrison were invited to bring one of New York’s most iconic eateries over to the Dubai with a design masterminded by our experienced UAE team, working for Al Tayer Group.  Serendipity 3, which was founded in 1954 and quickly became a favourite eating spot for celebrities such as Marilyn Monroe, Jackie Kennedy and Andy Warhol.

The key to its success the ability to translate the whimsical, fun and theatrical personality of the famous restaurant brand for a new continent, the contemporary design had to be adapted for a different cultural location without sacrificing its impact.


Interior design/Signage + wayfinding/Strategy/Detailing
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