Pizza Hut, New Generation Format

The client brief required an effective, durable, affordable, and easy to implement design with an end result is a reinvigorated Pizza Hut which is positioned for growth and is highly distinctive in the casual dining sector.

The new restaurants promote increased levels of ‘American-ness’, with prominence given to key elements such as the salad bar, ice cream, drinks, pizza buffet, and the open kitchen. The overall feel is one of contemporary evolution, giving rise to a brand which not only meets, and exceeds, customer expectations, but which also stands head and shoulders above its competition.

Detailing/Interior design/Strategy
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