Brand Design Project for Abbraccio in Brazil
Working with a leading US hospitality business, Bloomin’Brands Harrison were asked to develop a new generation of their Latin American restaurant brand, Abbraccio. The pilot concept for Abbracio’s was the Curitiba restaurant in Brazil.
Ensuring the project mirrored the required brand image and was fully effective in its mall location. Abbraccio has a space plan which is open and flexible and has the kitchen at its heart, where the freshness and authenticity of the food is evident. The design has a fresh personality which is echoed in a lightness of the materials used. Finishes have strong Italian influences, with polished marble and natural terracotta earth tones. Light wood tones add warmth and Curitiba’s traditional patchwork floor is laid with contemporary flair.”