Setting the standard for cannabis retail through brand strategy

ClientWild

Studio team Dallas, US

Services Branding

Size211 seats; 7,413 SF

As the wellness category evolves, so do expectations. Wild set out to challenge the dispensary norm by blending natural wellness, lifestyle branding, and experiential retail to create a new kind of destination.

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A product packaging design system rooted in mood, ritual, and clarity. Each label pairs bold color, expressive iconography, and consistent brand identity to support intuitive navigation across a growing wellness portfolio.

From pattern language to color palette, every touchpoint reinforces Wild’s brand design, blending function and storytelling into a visual system designed for seamless crossover between café, retail, and lifestyle.

Designed for shelf appeal and user clarity, this product packaging design balances expressive visuals with clean typography, part of a flexible brand identity system that builds recognition and trust.

Packaging leans into brand storytelling by balancing playful illustration with functional details to support consumer education and elevate the end-of-day ritual.

This flexible retail packaging design system reinforces clarity through layered visuals and concise messaging, inviting exploration while supporting consumer education across wellness categories.

With playful typography and bold color choices, this touchpoint expands the visual identity system while reinforcing Wild’s energetic, inclusive tone of voice.

Our studio was brought on to define and develop the brand identity from the ground up, positioning Wild as a category-defining concept that bridges the gap between holistic remedies and elevated design.

Rooted in ritual and powered by purpose, the brand strategy focused on building trust, driving engagement, and elevating the customer journey across every guest touchpoint. From visual identity design and product packaging design to in-store signage and branded assets, we created a clear, confident voice and intuitive system to support product discovery and brand education, encouraging customer retention and long-term loyalty.

Each playful animal in the illustration suite supports a broader brand strategy that prioritizes approachability, shelf impact, and emotional connection – especially for the canna-curious.

Wild isn’t just a cannabis retail brand, a coffee bar, or a wellness shop. It’s an immersive experience designed to transform how guests feel in the moment and how they move through the day. By morning, it’s a calming space that encourages focus and clarity. By night, it becomes a social sanctuary; energizing and restorative. Across all dayparts, Wild delivers lifestyle-driven wellness through intentional storytelling and a flexible brand platform built for multi-market expansion.

Through brand design and strategic differentiation, we helped position Wild not only as a wellness destination, but as a movement in redefining what it means to feel good, naturally.

With Wild, we saw an opportunity to demystify cannabis through design. Our goal was to create a brand system that didn’t just look beautiful, but actually guided people, especially new users, through the experience with confidence. The iconography became a visual language for wellness: clear, approachable, and rooted in purpose.

Sarah Jenkinson Creative Director at Harrison Dallas Studio

Designed as a flexible visual toolkit, the branded assets include a suite of animations that bring energy and cohesion to Wild’s evolving product lines and digital storytelling.

Rooted in brand storytelling and supported by playful iconography, each tincture package delivers clarity and confidence, bridging the gap between form, function, and feel.

From napkins to menu design, every element reinforces a cohesive brand identity, turning the cocktail experience into another storytelling touchpoint in Wild’s wellness journey.