With multiple stakeholders involved, our role was to guide, align, and simplify. Through collaborative workshops and structured project leadership, we unified ambition around a clear and singular brand vision. Creative imagination was balanced with commercial rigour. Every decision was intentional. Because great design doesn’t just look good, it works hard, connects emotionally, and endures.

With the brand and offer clearly defined, storytelling became the driver. Each zone was planned with purpose and performance in mind. The design challenges convention, not for effect, but to create a hospitality experience that feels seamless, intuitive, and quietly extraordinary. Transformation came through clarity, not excess.

The brand name, Peregrine, draws inspiration from the world’s fastest bird,  a symbol of power, precision, and elegance. This narrative informed every design decision. From expansive spatial gestures to refined material layers, the spirit of the Peregrine is embedded throughout. Architecture, Interiors, Wayfinding, and a unique atmosphere work together to create storytelling in motion.

From external identity to internal wayfinding, Peregrine speaks with one clear voice. Uniforms reference movement. Signage reflects nesting and feather forms. Materials shift with light, echoing the bird’s grace in flight. At times bold, at times restrained, the design remains consistently intentional.

Here, the brand becomes the space. The space becomes the experience. And the guest, always at the centre feels it in every moment, whether pausing for reflection, sharing a meal, or gathering on the rooftop above the city

From the ground-floor café to skyline dining, Peregrine is designed to perform at every level. For us, it represents hospitality strategy at its most considered, where narrative is woven into place, and place becomes memory. Creating a timeless experience, grounded in purpose and elevated by imagination..