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East Midlands Discount Outlet, South Normanton
East Midlands Discount Outlet, South Normanton
UK
A New Era of Outlet Dining, Reimagined

A new era of outlet dining, reimagined

ClientMcArthurGlen
Studio team Birmingham, UK
Services Architecture Branding Interior Design
Size20,000
At McArthur Glen’s East Midlands Designer Outlet, Harrison has transformed an outdated, disconnected food court into an inviting 20,000-square-foot dining premium destination—one that feels lighter, warmer, and effortlessly intuitive. What once existed as a cluster of tired outlets has been reshaped into a seamless communal hub where guests can pause, gather, and stay a little longer.
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Reimagining What a Food Hall Can Be

Key Features

The use of light becames the anchor of the space, with a sculptural central installation casting a dynamic beacon that shifts throughout the day.
Circular planning encourages fluid movement and discovery, while bespoke acoustic treatments turn technical solutions into compelling moments of design
Natural oak, ash, and maple bring softness and authenticity to the space.
Terracotta counter fronts imported from Spain introduce crafted warmth.

Working with Harrison on the transformation of our East Midlands Designer Outlet has been an exceptional, the team’s creativity, attention to detail, and deep understanding of our vision have completely redefined what our food and beverage offer can be.

McArthurGlen

Let’s create something unforgettable

Fuelled by knowledge and imagination, we are driven by our ambition to evolve hospitality brands. 

Let’s talk.
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