Where NYC energy meets London heritage
The walls showcase vibrant, striking murals by renowned NYC street artist Bradley Theodore, capturing the energy and spirit of New York while adding another layer of authenticity.
A striking angel statue positioned beyond the boombox corridor serves as a nod to the building’s heritage.
Soho to Soho – A Flagship Fusion of Heritage and Attitude
Inspired by Black Tap’s journey from Soho, New York to Soho, London, the interiors fuse NYC street culture with the elegance of a historic landmark London setting. It is a carefully orchestrated balance of preservation and provocation, demonstrating how thoughtful project management and creative interior design can translate a global brand with precision and intent.
Honouring History Through Dramatic Design
At ground level, a disciplined monochrome palette establishes a strong first impression. Geometric black-and-white tiles flow across the space and wrap a sculptural central bar, creating a graphic statement that feels modern and dynamic while remaining respectful of the building’s architectural integrity.
The Bold Journey Below Ground
Descending to the basement, the atmosphere changes. The space becomes more immersive, playful, and expressive. A large-scale boombox installation anchors the room, while LED-lit corridors, fire-escape-inspired seating, and graffiti murals by New York street artist Bradley Theodore inject movement and character. The design captures the raw, creative spirit of the city it’s unapologetic, layered, and full of life.
Every element, from bespoke furniture to unexpected sculptural moments including a classical statue reimagined with a neon aux cord has been designed to surprise, delight, and tell a story through space. Carefully considered lighting and layered artwork heighten contrast throughout, allowing bold interventions to sit confidently within the historic fabric of the building.
A Confident Translation of Brand and Place
Black Tap London is more than a new restaurant. It is an exercise in global brand translation at its most considered where creative energy is channelled with discipline, and experience is shaped with purpose. The result is a dynamic, memorable destination that feels authentic to both its New York roots and its London setting. Hospitality design that is ambitious, contextual, and unmistakably Black Tap.
“Black Tap Piccadilly is all about energy, contrast and craft,” adds Sarah. “It was about creating a space that feels alive — where every corner sparks curiosity and every design detail plays its part in the story.”
The best Black Tap to date and it has raised the bar really high.
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